Color
Our flagship identifier (besides our name) is our logo. We take great care to maintain consistency in the logo as our primary shorthand representation for our brand at large.Our brand palette
The Census color palette is simple and straightforward. It permeates all of our communication and media. Plum is our primary color while Slate dominates text and backgrounds.Color is a power which directly influences the soul.
Wassily Kandinsky
Plum
100
200
300
400
500
600
700
Slate
12
25
50
75
100
200
300
400
500
600
700
800
900
Green
100
200
300
400
500
600
700
Red
100
200
300
400
500
600
700
Wisteria
400
500
600