Census makes connections
Our design system is named Tether, for all the connections that it makes. A perfect metaphor alongside of what Census provides as a business.
We’ve divided our Brand Hub into three parts: Strategy, Identity, and Expression. Strategy is our Mission, Vision, and more. Identity is our core brand assets: logo, color, and typography. Expression puts it all together in motion, interactive, and beyond.
The brand is the most important element in a company’s image. This means that its top priority is its ability to function for all time as a constant promotional tool. It is simultaneously a visual hook, a signal, and an identifier.
Anton Stankowski
